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a design ideas competition

The Problem: Today's children in the U.S. are predicted to be the first to die at a younger age than their parents as a result of little exercise and obesity-related illnesses.

Call to Action: Redesign the school lunch experience to give the best in health and wellness to our kids.

Design Brief: For more information about the competition visit: http://www.designinpublic.org/wp-content/uploads/2012/07/Design Ideas Brief 130904.pdf


Your submission should be a proposal for how to transform "school lunch" from an unhealthy institution into a catalyst for bettering public health and wellness.

Keep in mind that this may not be only about menu. While the nutritional value of food is critically important, remember that there are other factors contributing to a child's entire experience of lunch: social, intellectual, physical, emotional, psychological, spatial, and many others.

Think freely and creatively. Analyze the problem. Identify the most important factors. Design your solution.

“Redesigning the School Lunch Experience” is an ideas competition. We want to encourage innovative design thinking unconstrained by certain realities. Therefore, there is no specific location or classroom. The design problem defined in the competition brief refers to North American schools, so we are looking for solutions that address problems in the North American context. Design solutions could be applied to any ages (Kindergarten through High School).


This competition is open internationally to both individuals and teams of any nationality. Participants may contribute to only one proposal. Teams are not limited in the number of team members who can participate on a team.

Who Should Submit?

Any creative thinkers who are passionate about solving the problem.

The competition is open to established and emerging design teams and individuals. Multidisciplinary teams are strongly encouraged. Possibilities include designers, school district staff, educators, nutritionists, architechts, engineers, students, medical professionals, parents, or students.

Key Dates 2013

November 21 - End of early registration

December 5 - Submittal Deadline, 11:59 pm PST

February 2014 - Winners Announced and Winning Entries Exhibited

Registration and Entry Fees

Early Registration (per proposal)
Students - $25*, Regular - $50

Standard Registration (per proposal)
Students - $35*, Regular - $60

Registrants must complete the online entry form. Registration fees will be paid via credit card through designinpublic.nonprofitcms.org Once the entry form and payment have been received, submittal instructions will be provided via email. Submitted files should be free of information that may be used to ascertain the identity of the enrant, including the file name.

* Proposals from individuals attending a Title 1 school, or teams that include one or more Title 1 school student, are exempt from paying the entry fee. You will be asked to supply your school name and school district when you enter the check out.


First Place: $4,000
Second Place: $1,000
Honorable Mentions: Four awards of $500 each


All submissions will have their Graphic Summary displayed on the Design in Public website and videos will be uploaded to a video sharing site with links on the Design in Public website. Printed submittals and streaming video of select submittals will be on physical display in Seattle, Washington at the American Institute of Architechts Seattle offices in February 2014.


The jury will review all entries anonymously. All submitted text and images must be free of any marks, logos, or text that identifies authorship. The presence of such marks, logos, or text are grounds for disqualification. Exhibit poster entries and publicity photos with credits will only be opened once finalists are selected.

Ownership and Copyright

Materials submitted to Design in Public will not be returned. By participating, all entrants grant the competition sponsors a non-exclusive license to post the entries online in order for the public to view all competing entries. In addition, entrants grant the competition sponsors a license to use competition materials in any media regarding the competition, now or hereafter known, including but not limited to: publication in newspapers and magazines and exhibitions of the competition. Competition sponsors will not be required to pay any additional consideration or seek any additional approval in connection with such use. Submission to this program implies permission from the project owner, and releases Design in Public from any responsibility of seeking permissions from owners, photographers, or any project-related stakeholders.

Rules Subject to Change

All restrictions and requirements included in this Competition Brief document constitute competition rules. The competition sponsors retain the right to modify any and all aspects of this competition not specifically identified. Design in Public has no authority to award a design contract for this competition. “Redesigning the School Lunch Experience” is an ideas competition with the intent to promote innovation and discussion. This competition is in no way linked to a controlling government agency, retailer or production company.


Questions will be accepted via email from the competition website contact link http://www.designinpublic.org.

For more information about the competition visit: http://www.designinpublic.org/wp-content/uploads/2012/07/Design Ideas Brief 130904.pdf

Questions may not be directed to or answered by other staff at AIA Seattle, Design in Public, sponsors, funders, or any other party engaged in the competition.